When people talk about 3D product representations, they often confuse it with 360° photos. This seems obvious, as both representations allow a more detailed view for the user of an online shop. They even use the same phenomenon to convince customers to buy a product or more of it. Still there are huge differences when it comes to explaining product functionality and the increase of online interactions. To increase the knowledge of these two types of visualizations, this article will show the main commonalities and differences of 360° photography and "real” 3D product representations.